Client
Catalytic Africa
Industry
Telecommunications
Services
Marketing
The Challenge
Despite a massive user base, the client struggled to convert mobile app traffic into high-value subscription tiers. The existing onboarding flow was fragmented, leading to a 64% drop-off rate at the final payment selection screen. We needed to redefine the digital acquisition funnel for a market characterized by high data costs and low-end mobile devices.
Our Approach
01. Discover & Audit
Deep-dive into existing user behavior patterns using heatmaps and event tracking to identify friction points within the specific regional context.
02. Strategy & Planning
Streamlining the conversion path by implementing a “one-tap” payment integration and simplifying complex plan comparisons into digestible value cards.
03. Execution & Optimization
A/B testing creative assets and landing page variations across three major markets to ensure consistent performance across diverse network speeds.
04. Measure & Audit
Tracked performance data across all three major markets post-launch, auditing conversion rates, drop-off points, and load behavior on lower-bandwidth connections to validate which creative and landing page variations actually delivered results in real-world conditions.
The Solution
We deployed a custom growth engine that personalized plan recommendations based on user history. By leveraging low-fidelity assets that load instantly on 3G networks, we ensured that every user, regardless of their device, had a premium experience.
Dynamic Tiered Pricing Display
Optimized Checkout Logic
Predictive Churn Prevention AI
Driving Measurable Impact
Our intervention directly influenced the bottom line through aggressive optimization and strategic channel management.
“Growth Agency didn’t just deliver a report; they delivered growth. Their understanding of the African digital landscape is unparalleled.”
Segun Akintola
Chief Marketing Officer, Airtel Africa
- WE DO GREAT WORK
See more of our works
We partner with ambitious brands to design, build, and market experiences that drive real results. Here’s a look at what we’ve helped bring to life.
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120% GMV Growth
NAIJAGROWTH
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