Client
Sterling
Industry
Banking and Finance
Services
Marketing
The Challenge
Sterling Bank launched its flagship digital banking application to compete in a saturated financial products saturated ecosystem.
The digital product is“OneBank by Sterling” and the MVP features are the ability to save, borrow, invest, transfer [globally] and earn.
Our Approach
01. Discover & Audit
Built the campaign landing page and established community management on Instagram and Twitter to lay the groundwork before paid activity began.
02. Strategy & Planning
Developed the campaign’s Big Idea — “A New Way to Live / A New Way to Bank” — positioning OneBank as a holistic financial product spanning saving, borrowing, investing, transferring, and earning.
03. Execution & Optimization
Ran Install Campaigns (Google UAC, Twitter Install Ads, Facebook Lead Gen Ads) and Social Media Awareness Ads concurrently, while deploying a growth hacking strategy using incentives across popular channels and influencers for maximum reach.
04. Measure & Audit
Tracked app downloads, cost per download, enrollments, and engagement throughout to guide ongoing media and channel decisions.
The Solution
We built “A New Way to Live / A New Way to Bank” as a holistic campaign positioning OneBank by Sterling as more than a banking app — a full financial fulfillment platform. We laid the digital groundwork with a dedicated landing page and active community management on Instagram and Twitter, then layered in paid acquisition and grassroots growth tactics to drive downloads and enrollment at scale.
Multi-Platform Install Campaigns (Google UAC, Twitter Install Ads, Facebook Lead Gen)
Sustained Social Media Awareness Advertising
Influencer & Incentive-Driven Growth Hacking
Driving Measurable Impact
Our multi-channel strategy — combining install campaigns, sustained social awareness, and influencer-led growth hacking — translated directly into strong download volume and cost-efficient user acquisition for OneBank by Sterling.
“Growth Agency didn’t just deliver a report; they delivered growth. Their understanding of the African digital landscape is unparalleled.”
Segun Akintola
Chief Marketing Officer, Airtel Africa
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