Client
Verun
Industry
AdTech / Marketing Analytics SaaS
Services
Engineering
The Challenge
Advertisers running campaigns across Meta, Google and TikTok are forced to juggle separate dashboards, each with its own metrics and reporting logic. As a fast-growing digital entity, we needed to build a platform that unifies performance data into one clear view, surfacing what’s working, what’s wasting spend, and what to do next, without the complexity of enterprise ad-tech suites.
Our Approach
01. Technical Discovery
Mapped how ad teams report and make decisions across Meta, Google and TikTok, defined a unified metrics model, and designed a scalable foundation for adding new channels over time.
02. Architecture & Planning
Designed the platform around ad-channel integrations and a normalized metrics layer, building the core dashboard for real-time cross-platform comparison with multi-user access controls.
03. Agile Development
Built the AI optimization engine that detects performance patterns and surfaces actionable recommendations, alongside smarter A/B testing that automatically highlights winning creatives.
04. QA, Launch & Support
Shipped a streamlined onboarding flow so teams can create an account, connect their ad channels and start exploring campaigns in minutes, backed by continuous testing and performance monitoring.
The Solution
We built an AI-powered advertising performance platform that brings Meta, Google and TikTok into a single reporting and decision-making workspace. The solution replaces scattered channel reports with one consistent measurement lens, enabling real-time tracking, cross-platform comparison, and practical recommendations that help teams reduce wasted spend and scale with confidence.
Unified Cross-Platform Dashboard
Real-Time Tracking & Analytics
AI-Powered Optimization
Driving Measurable Impact
Verun gives ad teams a single command center for Meta, Google and TikTok, replacing scattered channel reports with faster reporting, clearer budget decisions and AI-backed recommendations. Here’s how the platform delivers for the teams using it
“Growth Agency didn’t just deliver a report; they delivered growth. Their understanding of the African digital landscape is unparalleled.”
Segun Akintola
Chief Marketing Officer, Airtel Africa
- WE DO GREAT WORK
See more of our works
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GLO
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120% GMV Growth
NAIJAGROWTH
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